Technical SEO Checklist

Before anything else, check the technical basics:

• SSL Certificate Does your site have HTTPS?
• Mobile-Friendly Does it work on phones?
• Page Speed Does it load in under 3 seconds?
• XML Sitemap Do you have one submitted to Google?
• Robots.txt Is it set up correctly?

Content Checklist

Your content must be quality:

• Original Content No copied text from other sites
• Valuable Information Does it help your audience?
• Regular Updates When was your last new page or blog?
• Keywords Are you using relevant keywords naturally?

On-Page SEO Checklist

• Title Tags Every page has a unique title with keywords
• Meta Descriptions Every page has a unique meta description
• Heading Structure Proper use of H1, H2, H3 tags
• Image Alt Text All images have descriptive alt text
• Internal Links Pages link to each other

Local SEO Checklist

For Sydney businesses:

• Google Business Profile Claimed and optimised
• NAP Consistency Name, address, phone same everywhere
• Local Keywords Using Sydney or suburb names
• Reviews Actively collecting customer reviews

Free Tools to Check Your SEO

• Google PageSpeed Insights
• Google Mobile-Friendly Test
• Google Search Console
• Ubersuggest (free version)
• Google Analytics

Need help? Get in touch and we can audit your site.

Related: Need help with SEO? Check out our guide to Sydney SEO for small businesses.