Case Study · Shopify Ecommerce Website Design

Shopify website design for a distinctive womenswear label

Acre Lou needed a polished ecommerce website that could bring the founder’s fashion vision to life, reflect the brand’s nostalgic-meets-modern style, and support worldwide online sales.

Acre Lou Shopify ecommerce website design — desktop and mobile view
Client
Acre Lou
Industry
Fashion / Ecommerce
Platform
Shopify
Focus
Brand, ecommerce & SEO content

A new fashion founder needed a store that matched her brand vision

Acre Lou was founded by a young designer who had worked for a well-known Sydney fashion brand before launching her own label. She needed a Shopify website that could introduce Acre Lou properly, communicate the brand’s nostalgic yet sophisticated aesthetic, and give customers a smooth way to discover and buy her collections online.

  • Translate a distinctive fashion concept into a polished online store
  • Customise a Shopify template to suit the brand’s needs
  • Create content that supported brand storytelling and SEO
  • Make collections easy to browse and shop
  • Build a website that could support local and worldwide sales

Three principles behind the design

Brand storytelling

Shape the website around Acre Lou’s unique blend of vintage-inspired charm, modern elegance and confident womenswear styling.

Template customisation

Use a pre-made Shopify template as the base, then customise the design, sections and content to fit the label’s practical and visual needs.

Smooth ecommerce flow

Make the shopping journey feel simple, visual and easy to follow, from first impression through to product discovery and checkout.

A Shopify store built around the brand

Shopify Website Design

Template Customisation

SEO-Friendly Content

Premium Visual Design

Ecommerce Shopping Flow

The finished website


A polished Shopify store designed to reflect Acre Lou’s nostalgic allure, modern elegance and distinctive womenswear identity.

A stronger online store for a growing fashion label

Happy founder

The client was very happy with the finished website and how it brought her brand vision online.

🌎

Worldwide sales

The store has continued to support the brand as it sells to customers beyond Australia.

Thriving ecommerce presence

The website has helped Acre Lou present a more professional, brand-led and scalable online shopping experience.

Want a website that makes your brand look more polished and easier to buy from?

Web Design Trek builds websites for small businesses that need more than a nice-looking homepage. We help create clear, professional websites that support enquiries, sales and trust.