1. Page Speed

Page speed is one of the most important ranking factors. Google expects your site to load in under 3 seconds. Use tools like Google PageSpeed Insights to check your site.

Compress images, use caching, and choose fast hosting.

2. Mobile-Friendly Design

Over 60% of searches happen on mobile. Your site must work perfectly on smartphones and tablets. Use responsive design so your site adapts to any screen size.

3. SSL Certificate (HTTPS)

Security matters. Google marks HTTP sites as not secure. An SSL certificate encrypts data and builds trust with visitors.

4. XML Sitemap

An XML sitemap helps Google crawl and index your pages. Submit it to Google Search Console for better visibility.

5. Robots.txt File

This file tells search engines which pages to crawl and which to ignore. Make sure it is set up correctly.

6. Canonical Tags

Canonical tags prevent duplicate content issues. They tell Google which version of a page is the main one.

7. Schema Markup

Schema helps search engines understand your content. Add local business schema, review schema, and organisation schema.

8. Clean URL Structure

Use short, descriptive URLs that include keywords. Avoid long strings of numbers and symbols.

9. Meta Tags

Every page needs a unique title tag and meta description. Include your target keywords naturally.

10. Proper Heading Structure

Use one H1 tag per page with your main keyword. Use H2 and H3 tags for subheadings.

11. Image Optimisation

Compress images and add alt text to every image. This improves load times and helps with image search rankings.

12. Internal Linking

Link related pages together. This helps users navigate and helps search engines understand your site structure.

13. Hreflang (If Multilingual)

If you serve multiple languages, use hreflang tags to tell Google which language version to show users.

14. Core Web Vitals

Google Core Web Vitals measure user experience. Focus on Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

15. Proper Redirects

When moving pages, use 301 redirects. Avoid chains of redirects as they hurt performance.

Need help implementing technical SEO? Get in touch and we can audit your site.